TURN CLICKS INTO CUSTOMERS
AdWords is a Google service allowing you to drive traffic to your website by putting targeted ads in the Sponsored Links part of a webpage that everyone gets to see.
- Pay for ads that only reach the people you want to see them.
- Only pay when they click through.
- A campaign allows you to become even more effective over time.
It usually takes a week to research words that are relevant for your sector and audience, write the ads, and come up with a strategy that will work with a client’s budget.
With Adwords, you pay every time a potential customer clicks your ad. Each keyword or phrase that you use to attract a customer will have a certain Cost Per Click (CPC).
Say you’re a plumber and someone Googles “Plumber”. Your ad pops up at the top of the page and a potential customer clicks your ad. Because they found you using the keyword “Plumber”, you will pay the CPC on this keyword, which may be $5-6.
We aim to find the keywords and phrases which offer the cheapest CPC but result in the most leads/sales for you. For example, “Blocked drain Browns Bay” is a highly specialised key phrase which will have a lower CPC than “Plumber”, but can be highly targeted.
We’ll work with you to set a suitable monthly budget (this must be >$1000 to be effective in most industries).
For our management of your campaign, you will pay us 20% of your total spend (so if you’re spending $1000 with Google, our fee will be $200 – simple!).
Unfortunately no. Google has restrictions that affect what some businesses might want to do, for instance if they relate to pharmacies, alcohol, tobacco, firearms or adult content. We’ll work with you to develop qualified ads in line with your goals.
Drive Important Traffic to your Website
Appear on All Devices
Google searches are done using laptops, desktops, tablets and phones. Google AdWords appear on all of them.
Stand out from the crowd
Your commitment to invest in AdWords means you will be prominent when potential customers come searching online.
Find New Customers
AdWord searches appear at the top of the first page on Google, and that increases the chance of prospects clicking through to you.
Our team are trained to use Google Adwords with precision. Working with experienced, skilled people makes all the difference to the results you achieve.
You can finetune an ad so that it connects only with the precise people you want to be making an impact on with your campaign.
Pay for Results
You only pay for people who actually click through from the ad to your site. There is no wasted investment in waverers and passers by.